Hauser-Ross Eye Institute Case Study
Jun 15, 2017 / MythosNetwork
Few times in the world of SEO and online development has a case study brought to light such staggering and revolutionary ideas that can challenge the way an industry does business. The Hauser-Ross Eye Institute & Surgicenter is one such case study. This study shows the vast difference between general SEO strategy and targeted (local) SEO. Improving the company's revenue by more than 300%, increasing the number of purchases from customers and gaining a large portion of new local searches to their website. How was it done?
The simple answer is research based work. To explain it further let Hauser-Ross case study. Hauser-Ross Eye Institute & Surgicenter is a company that provides eye care in Chicago. Their marketing team had a small and basic understanding of local SEO. Through research, they began to craft an idea on how to improve the company's standing with their six steps method on, not only, certain keywords (LASIK, cataract, optical, and cosmetic) but local SEO (geo-targeted keywords, off-site business location, and consistent local information). This idea quickly began to take root and become a plan, a plan that would take consistency, manpower and no shortage of headaches. Through days, weeks and months the staff worked on updating their websites SEO, registered at multiple databases and increased their exposure online through backlinks, internal links, and social media. Through research, time and infinite list making they gauged which keywords worked best for them and applied them on their website.
The results were staggering! The company saw a 300% increase in revenue! That can make the difference in breaking even and rolling in the green. A struggling company could easily rise again from past failures and strive with that amount of revenue increase.
The Hauser-Ross Eye Institute & Surgicenter is unique, not many companies can spare the time or manpower to do this by themselves. But the good news is you do not need to. MythosNetwork has a unique algorithm that will do the work for you. helping you find the best keywords, registering you to 40 of the local databases. Instead of hiring additional staff to achieve your goal, MythosNetwork's local SEO service can do it for you.