Local SEO Mistakes You Could Be Making

Mar 06, 2019 / MythosNetwork Editor

Local SEO optimization takes time and effort to see real and positive growth for your business. Many small business owners have made the mistake of trying to push their local SEO to increase faster than is really possible. These small mistakes can quickly add up to major setbacks down the road. Let's take a few moments and look at some of the big mistakes that can be made.

Never pay for positive reviews and never use fake reviews. It can be tempting to fill your online directory listings with multiple positive reviews, do not fall down this hole. Most online directory websites have strict quality control algorithms through the use of these complex codes a service such as Yelp or TripAdvisor can easily see which reviews come from real and authentic accounts. Yelp takes fake reviews very seriously and takes swift action that could be a penalty, a demote in ranking or banning a listing from advertising on their platform. This will drastically decrease the trust a customer will have in your business, and the chances your business will be seen.

Do not plagiarise other businesses content. Original content is always better for your business. Do not use content that does not belong to you. Google will quickly dock your ranking. Besides a lower ranking if the original content owner finds you are using their content you may be susceptible legal ramifications. It is always best to write your own articles, content, and descriptions that support your local SEO keywords than borrow your written content from another business.

Never use keywords that are not relevant to your business. A trap that some small business owners fall into is using keywords that are super popular and active but have no real attachment to the actual business. Your keywords should always be supported by your content. Most search engines have ways to track and rank keywords based on relevance to your company. Having multiple keywords that do not correlate to your business can actually lower your ranking.

These are just a few of the ways a small business owner may actually be harming their local SEO ranking instead of improving it. Remember that when working with local SEO it is not a sprint to the finish line but a journey to greater heights that can take careful planning and implementation.

For more information on healthy local SEO practices, you can look through our blog section here. To analyze your websites local SEO you can use our free website analyzer by clicking here. For more information about local SEO check out our other blog posts. To find out how well your websites local SEO you can click here.

Source: Moz.com