Starting Your Local SEO Journey
Nov 16, 2018 / MythosNetwork Editor
Crafting a beautiful and functional website is one of the first steps in taking your small business and propelling it forward into the eyes of potential clients. Your website is working perfectly and has been up for days, weeks or even months but you are noticing no growth, no new visitors and new revenue. Why could this be happening? What are you as a small business owner doing wrong? To answer these questions we will need to look closer at local SEO and how it could be the reason your website is not assisting in the upward mobility of your small business and brand.
Firstly, you as a small business owner should have a master list of local SEO keywords and keyword phrases that are specific to your business. These should include things such as your city, state, county and neighborhood as well as terms that are specific to your business or industry. Your master list is not a concrete creation but something that will be updated as time goes by adding new keywords and noting the older poor performing keywords.
Implementing your keywords on your website is a tricky step, you have to make sure you match up your published content is going to support the keywords you are going to be listing. Every page of your website should have local SEO keywords and phrases listed on the metadata. All your pictures and videos can also support metadata tags that can be used to further push your local SEO.
Updating and managing your local SEO keywords and keywords phrases is probably one of the most important tasks in keeping your local SEO performing adequately. Your master list of keywords should help you in the process, as older keywords lose their rankings you should note this on your master list. As you find new keywords and keyword phrases you will want to add these to your master list. Adjustments to your metadata is a crucial step as your keywords change over time, removing older ineffective and adding new keywords. The changes will be needed throughout your entire website's metadata.
These are just a few ways you can begin incorporating your local SEO into your newly minted website. Remember that your local SEO will continue to grow and change over time so these tips might be useful for older websites as well.
For more information on healthy local SEO practices, you can look through our blog section here. To analyze your websites local SEO you can use our free website analyzer by clicking here. For more information about local SEO check out our other blog posts. To find out how well your websites local SEO you can click here.